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Media Relations
A well-planned and professionally managed media relations program is very important for the success of any enterprise or organization. This is particularly true in China's current bureaucratic regime and rapid market expansion.
As specialists of Chinese media and professionals in media relations, the core competency of Miaojian PR (Sino PR) lies in planning, managing and executing strategic media relations programs. Typically, our campaigns are both local and national in scope.
With the representative offices in the majors cities of China, we developed a very strong network of media contacts nation-wide and close working relationships with both national media and local press.
Never the less, we strongly believe that the best way to garner positive press coverage is not to rely on relationships, but rather to maintain high journalism standards that reflect our commitment to serve the media as valued colleagues and peers.
With the support of our sister company Miaojian Information, we monitor on a daily basis more than 1,000 of China's newspapers and 300 China's televisions channels.
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